People Involvement & Analytics
Momentum Surveys
Momentum surveys, also known as pulse surveys, are short, frequent surveys that are used to measure the state of satisfaction or sentiment of customers or employees at critical points. They are typically used to track trends over time and identify areas for improvement.
The right questions for the right people
What to use momentum surveys for
To gather regular feedback
Momentum surveys allow companies to gather feedback from customers or employees on a regular basis, which can help them to track trends and identify areas for improvement.
To improve customer satisfaction
By understanding customer sentiment, companies can identify and address issues that are causing dissatisfaction. This can lead to increased customer satisfaction and loyalty
To increase employee engagement
By understanding employee sentiment, companies can identify and address issues that are causing disengagement. This can lead to increased employee engagement and productivity.
Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.
• Short and frequent: Momentum surveys are typically short and are administered frequently, such as weekly, monthly, or quarterly.
• Focused on key metrics: Momentum surveys are focused on a small number of key metrics, such as overall satisfaction, satisfaction with specific products or services, and engagement.
• Scalable: Momentum surveys can be scaled to fit the needs of any organization, from small businesses to large enterprises
What is typical for Momentum Surveys
What are the typical purposes that momentum surveys are used for
Tracking customer satisfaction
Momentum surveys can be used to track customer satisfaction over time and identify trends.
Gathering feedback on new products or services
Momentum surveys can be used to gather feedback on new products or services before they are launched.
Identifying areas for improvement
Momentum surveys can be used to identify areas where products or services can be improved.
Tracking employee engagement
Momentum surveys can be used to track employee engagement over time and identify trends.
Measuring the effectiveness of marketing campaigns
Momentum surveys can be used to measure the effectiveness of marketing campaigns.
Identifying areas for improvement in the workplace
Momentum surveys can be used to identify areas where the workplace can be improved.
